Thursday, February 9, 2017

Online Reputation Management: Why Is Crucial To Manage Your Reputation And Increase Positive Reviews

What Online Reputation Management or Marketing Really Is And Why Is So Important For Brands In This Social Media Edge?




Is your company's brand trust being treat by negative comments that come up online when local prospects search the type of product or service you offer?

Is this negativity damaging your efforts to get more leads, phone calls or sales?

Are you going crazy looking for ways to get more positive online reviews, but just don’t know where to start?

Or worse… Are you oblivious to what is being said about your business online?

If you answered “Yes” to any of these questions, Online Reputation Management is just what you need.

You need to know that approximately 80% of the U.S. population researches a product or service online before making a purchase. In fact, 72% of those people that research will not buy if there is a negative comment about a company.

Reputation Management and marketing is a method of putting strategies in place for a business to guard their brand from damaging online publicity. There are many several types of techniques that can be utilized to fix negative word-of-mouth on the Internet, and at the same time crafting a powerful brand for your business.





Here are a 3 ways you can monitor and control your online reputation:


1. Make some searches of your business’s name – When the search results come up, read every single posting about your business.

2. Answer and fix any negative customer problems – Show the world that you care by responding to any negative comments in a professional way. In addition, take the opportunity to improve your product or service by taking the negative comment seriously.

3. Write various pieces of educational content and optimize them for search – One way to build your online reputation is by using various avenues, such as social media, blogging, videos, etc. and optimizing them to come up high in the search engine rankings.

All of these methods may seem time-consuming and tedious – and that’s because they are. Building a viable online presence takes a lot of work and dedication for businesses, but it can be done with the right team on your side.



Benefits of Online Reputation Management:


Building a positive online reputation can take a lot of hard work and effort, but it is worth every bit.

Imagine a potential customer doing a search online for your type of product or service and you and your closest competitor come up in the results. What if your business had several negative comments and your closest competitor has a bunch of glowing reviews. Who do you think the consumer will choose to do business with?

Here are some benefits of staying on top of your online reputation:

* Proactive way to build and protect your business brand by engaging with and listening to your target audience.

* Easily stay abreast of what is being said about your company online by your customers.

* Experience a reduction in marketing costs by building customer relationships through less expensive methods.

* Improved customer satisfaction by getting direct feedback from customers and applying that feedback to make your product or service better.

* Gain better insight to what your target audience wants and needs from your company by establishing a direct connection with them.

* Easily monitor what your competitors are doing.

* Actively push negative comments and feedback about your business further down the organic search results with positive content.




Getting Started with Online Reputation Management

LocalMarketingVoice takes pride in helping local companies in the Leominster MA, Fitchburg MA, Boston, Worcester MA, entire Massachusetts, United Estates, and world to build a strong, positive web reputation. Local consumers go to the internet first when searching for local products and services… and first impressions are everything.

Don’t put your brand's trust on the line…

Contact us today for a FREE, no obligation quote on your Online Reputation Management package today at (978)425-1422!

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